Greenshoots
Agriculture
Ashim Jolly
Summary
GreenShoots - focused on aggregating demand in the highly fragmented banana value chain - a $12B+ market with clear inefficiencies across sourcing, ripening, and distribution.The business is already operational, revenue-generating, and demonstrating strong unit economics at the pilot level.
Notable Achievements
- Already revenue generating, profitable venture
The Business
A hub-and-spoke network that brings ripening closer to consumption centers.
- Direct relationships with banana farmers
- Harvest maturity tracking
1 - Farm sourcing network
- Ethylene-based ripening
- Consistent quality through use of IoT
- Extended shelf life
2- Ripening infrastructure
- Serving mandis and retailers within 50 km.
- Serving 10,000 households daily
3 - Aggregator distribution
Retail demand captured through GreenShoots app.
4 - Digital B2B2C platform
Every banana batch becomes traceable from farm to consumer
5 - Consumer traceability
- Retailers begin asking for Green Shoots bananas
- Potential for Modern Retail, quick commerce
6 - Branded Bananas
- Direct relationships with banana farmers
- Harvest maturity tracking
1 - Farm sourcing network
- Ethylene-based ripening
- Consistent quality through use of IoT
- Extended shelf life
2- Ripening infrastructure
- Serving mandis and retailers within 50 km.
- Serving 10,000 households daily
3 - Aggregator distribution
Retail demand captured through GreenShoots app.
4 - Digital B2B2C platform
Every banana batch becomes traceable from farm to consumer
5 - Consumer traceability
- Retailers begin asking for Green Shoots bananas
- Potential for Modern Retail, quick commerce
6 - Branded Bananas
The Market
TAM - ₹9,80,000 Cr
SAM ₹97,000 Cr (10% of TAM)
SOM ₹2,000 Cr (~2% of SAM)
(Rajasthan + Punjab + Haryana)
Combined consumption value
SAM ₹97,000 Cr (10% of TAM)
SOM ₹2,000 Cr (~2% of SAM)
(Rajasthan + Punjab + Haryana)
Combined consumption value
Objective/Future (Use of funds)
Capex – Infrastructure Expansion
5 new IoT-enabled ripening facilities across Rajasthan
Technology & R&D
IoT automation, routing algorithms, demand forecasting, traceability
Operations & Opex
Hiring, training, logistics, and hub-level optimization
Working Capital
Inventory float, farmer payments, and receivable alignment
5 new IoT-enabled ripening facilities across Rajasthan
Technology & R&D
IoT automation, routing algorithms, demand forecasting, traceability
Operations & Opex
Hiring, training, logistics, and hub-level optimization
Working Capital
Inventory float, farmer payments, and receivable alignment
The Team
Radhakrishnan K -
CEO, Co-founder
40+ years in retail, opened India’s first Foodworld supermarket in 1996 called SPENCERS Retail
Built Reliance Fresh from concept to 1,000+ stores as CEO
Led Future Group as President, setting up 245 hypermarkets across India.
Founded GrocerMax, later acquired by Tata Group and subsequently headed the omni-channel grocery platform StarQuik
Built Reliance Fresh from concept to 1,000+ stores as CEO
Led Future Group as President, setting up 245 hypermarkets across India.
Founded GrocerMax, later acquired by Tata Group and subsequently headed the omni-channel grocery platform StarQuik
Financial Data
Fiscal Year End: March Currency: USD
| Metric | Y-2 Actuals | Y-1 Actuals | Last 12 Months | Y+1 Projected | Y+2 Projected |
|---|---|---|---|---|---|
| Revenue | - | - | - | $300000 | $4M |
| EBITDA | - | - | - | $15000 | $0.36M |
| Gross Profit | - | - | - | $120000 | $1.6M |
| CAPEX | - | - | - | $100000 | $700000 |
Growth Roadmap
Shared in the deck
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